REPORTERSNotebook Supplier News — Kao Brands has announced the launch of its new Life’s Stages collection from Curel Skincare, the first and only line of moisturizers designed to help women address the changing needs of their skin. The new collection includes Curel nurturing comfort moisture cream for pregnancy and motherhood. The product helps improve skin’s elasticity and alleviates dryness throughout pregnancy and beyond. The paraben-free and mineral oil-free formula promises to increase elasticity 70 percent better than the leading pregnancy cream, according to the company. To help women battle the first signs of aging, there’s the new Curel youth-defense moisture lotion. Via a blend of skin hydrators, vitamins C and E and collagen, the formula is designed to replenish essential building blocks found in naturally young, healthy skin and increases skin’s moisture level. It is clinically proven to provide healthier looking and feeling skin in one week. There’s also Curel skin fortifying moisture lotion for menopause and beyond. During menopause, skin can become dry and itchy, lose elasticity and become fragile, so the formula helps maintain skin’s elasticity. The products are priced at $7.49 each.
BY ANTOINETTE ALEXANDER
So what is it about mineral makeup that has beauty mavens so excited? Well, for starters the products are promoted as being free of harsh chemical additives, preservatives, talc and fragrances, as well as great for sensitive skin—right in line with the trend toward natural.
“2007 was the year of mineral makeup,” stated research firm Euromonitor International in its most recent U.S. Colour Cosmetics report. “Pioneered by Bare Escentuals and Jane Iredale, mineral makeup entered the mainstream in 2007, as numerous players introduced mineral-based makeup in all price ranges.”
Not only did Mintel’s proprietary research reveal that 32 percent of those surveyed want min-
Such manufacturers as Maybelline have introduced mineral makeups to take advantage of consumers’ desire for natural cosmetics.
eral-based ingredients in their makeup, but a recent study by the NPD Group found much the
same. According to the NPD Group, mineral makeup has increased by more than 30 times since 2003, and 42 percent of female skin care users age 18 and older said they look for products that are made from natural and/or organic ingredients. This is a good indication that the mineral makeup trend will continue to gain steam in 2008.
Furthermore, SunTrust Robinson Humphrey analyst William Chappell wrote in a late 2006 research note, “The mineral-based segment will be the fastest-growing in the $8 billion U.S. cosmetics category over the next few years. The market is in its infant stages, currently representing less than 10 percent of the overall foundation market and less than 5 percent of the total cosmetics market. We see no reason why
CONTINUED ON PAGE 124
The plethora of at-home, do-it-yourself products that has swept the beauty segment—like at-home microdermabrasion, teeth whitening and spa treatments—is increasingly surfacing within the men’s grooming segment as manufacturers target men who cut their own hair.
The reason this is an attractive market is likely twofold: Men are typically do-it-yourselfers, which for many includes cutting hair, and given today’s wobbly economy the price of a clipper might make more sense than paying a stylist every few weeks for a trim.
According to research provided by Spectrum Brands, the maker of Remington products, more than 10 million men currently sport a short haircut of their own, while an additional 41 million have seriously considered getting a super short cut within the next year. Men, however, did express concern about maintaining the clean look and finding an error-free way to do so. In fact, 54 percent of men who keep their
hair short use electric clippers and usually need assistance from someone else, the research found.
According to data provided by Information Resources Inc., a Chicago-based market research firm, sales of grooming/shaving scissors rose 2. 19 percent to $174.5 million at food, drug and mass (excluding Wal-Mart) for the 52 weeks ended April 20.
“Increased use of personal shavers and razors, including those for specific needs, such as Wahl’s Goatee and Wahl Classic Fader, and personal trimmers, such as those for nose and/or ear hair, have helped to drive sales,” stated research firm Mintel International in its most recent U.S. Men’s Toiletries report.
In March, Wahl Clipper announced the launch of its 18-piece Deluxe Self-Cut “Do-it-Yourself” haircut kit. The clipper’s four-posi-tion rotating head allows for easier self-cutting on both the left and right sides and is rechargeable for cord-free use. The kit also contains
a set of 10 guide combs, mirror, blade oil, cleaning brush and bilingual styling guide. The average retail price is $39.99.
In April, Remington unveiled the ShortCut Clipper. The cur-ved-blade technology and brush-shaped design is aimed to make cutting hair as easy as brushing it. The adjustable comb guide offers five length settings and cordless capability. The standard model is priced at $29.99, and the higher-end model in chrome is priced at $39.99.
Looking to give men the “ ultimate personal grooming and facial hair experience,” Schick announced in February the Schick Quattro Titanium Trimmer. It features the benefits of a four-titanium blade razor plus an edging blade and electric trimmer. The battery-powered trimmer is built into the handle and features adjusted settings for sculpting and maintaining a specific look. The suggested retail price is $10.99.
Laclede, maker of Biotene for dry mouth, has introduced Biotene PBF Plaque-Biofilm dissolving toothpaste.
Plaque is a biofilm created by bacteria. If not controlled, plaque can lead to hard-to-remove tartar, excessive bacterial growth, tooth decay, gum disease and bad breath.
Biotene PBF’s toothpaste dissolves excessive plaque-biofilm, freshens breath longer and brings out the natural whiteness in teeth, according to the company. The toothpaste also contains Biotene’s LP3 salivary enzyme system to strengthen the natural antibacterial system found in saliva.
Biotene PBF toothpaste is sweetened with xylitol to fight cavities, and does not include any sodium lauryl sulfate. Biotene PBF Toothpaste is for anyone with excessive tartar, dry mouth or oral irritations.
StoreBoard Media, which places indoor billboards within more than 13,000 retail pharmacy stores nationwide, has
CONTINUED ON PAGE 124
References:
Archives