NEW YORK — Drugstore- “The Center for Media news.com, the online news Research reported recently home for The Drug Store that 38 percent of corporate-News Group, was ranked level executives are using among the top five fastest- their favorite publication’s growing Web sites in terms Web site on a daily basis. of new, unique visitors, They do it because the Web according to a recent report sites offer more useful infor-in Mins b2b, a weekly indus- mation on the topics they’re trynewsletterforpublishing interested in; it’s easy and and media executives. fast,” noted Drug Store Between the months of Drugstorenews.com was ranked among the top five fastest- News Group publisher John February and March, drug- growing sites in terms of unique visitors, according to Mins b2b. Kenlon. “Drugstorenews. storenews.com received the com is growing—versus fifth-highest percentage gain in the number of some pretty big sites—because it helps retail execu-unique visitors that visited the Web site during that tives keep up with their competitors.” time, up almost 27 percent month over month, Mins According to webopedia.com, the term unique b2b reported in its May 26 edition. visitor refers to “a person who visits a Web site more
In March, drugstorenews.com received 33,827 than once within a specified period of time. unique visitors to the site, a sharp increase over the Software that tracks and counts Web site traffic can 26,649 unique visitors it received in February, as distinguish between visitors who only visit the site tracked by WebTrends. The news is an important once and ‘unique visitors’ who return to the site. win for The Drug Store News Group, which has Different from a site’s hits or page views ... unique devoted more resources to growing its online plat- visitors are measured according to their unique IP form and empowering buyers and sellers in the addresses, which are like online fingerprints, and retail pharmacy industry to communicate more unique visitors are counted only once no matter directly and with greater immediacy than before. how many times they visit the site.”
CONTINUED FROM PAGE 5 they can share long-term objectives with each other, and information will not be used to upend goals.
“If I’m going to talk to a retailer about a brand that I’m launching in two to three years, I need to have confidence that he’s not going to run to his private-label manufacturer and have [it] beat me to market,” he said.
• Integrated reward measures: Both sides must be measured the same way.
If retailer A is measured by the amount of co-op dollars he is able to bring back to his chain, and supplier B is only interested in making its quarterly sales numbers, what does that mean for the long-term prospects to grow the category, expand the market basket or more simply, create a more satisfying shopping experience for the consumer?
“If the single measure that a buyer uses to define success is margin, and the single measure that a salesperson uses to define success is sales growth, you’re always going to have a fight,” Flannery explained.
Participants in this phase of the GCI Initiative include retailers Ahold, Carrefour, Kroger, Metro, Safeway, Tesco, Wal-Mart and Wegmans; suppliers include Coca-Cola, Johnson & Johnson, Kraft, Nestlé, Procter & Gamble, Smucker and Unilever.
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