NACDS Marketplace—it’s all about the products. In order to get you thinking about this
year’s big-hit launches, the editors of Drug Store News looked back over the last 18 months
to come up with a list of the Top 30 Hot Product launches in OTC/health, personal and beau-
ty care, consumables and general merchandise. What follows are our picks for the best new
items that we have seen in that time, what they have done to earn our attention and why
we believe they deserve your special attention. Included in the analysis is a look at where
each product ranks in their respective categories—where data is available—courtesy of
Information Resources Inc.
Table of Contents
Probiotic Align ready to upset digestives category Page 24
New protein products power Kellogg beyond cereal Page 24
No-gimmick Alli fattens up diet sales Page 26
Ameal bp soaks up mineral supplement Internet sales Page 26
New Bayer revives pulse of nutraceutical market Page 28
New Whitestrips for kinder, gentler, faster routine Page 28
Father and child reunion only home test away Page 30
Dr. Miracle’s set to bring magic to ethnic skin care Page 30
New pain-relief plug music to ear care Page 32
Energi To Go powers increasingly portable world Page 32
New Venus ‘Embraces’ 5-blade lady shaver Page 34
New adult chewable supplements not ‘gummy kid stuff’ Page 34
Unexpected flavors keep jelly bean fans on their toes Page 36
Gray areas: Gradual men’s formula heats up hair color Page 36
Special K20 alters chemistry in enhanced water Page 38

Listerine saves time in teeth-whitening segment Smart Rinse teaches kids what parents can’t MiraLAX makes major moves in first year OTC Nestea turns over new leaf behind new green teas Cellulite regimen puts Nivea in supplement business Clio’s NXT line a bright idea in men’s skin care PenAgain rewrites rules for writing instruments Perfect 10 helps storied brand live up to name New Planters line redefines term ‘health nut’ Tropicana’s ‘orange elite’ Pure taps premiums Titanium shaves away line between razor, trimmer Snapple’s new lineup enhances specialty water Timing is everything for men’s sexual wellness Dark chocolate should sweeten ZonePerfect sales Zyrtec sneezes up $100M in first six months on shelf

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