BY DOUG DESJARDINS
The health benefits of green tea are well-known, and Nestea has raised its profile in the category with two green teas with more antioxidants.
Nestea in May introduced green tea citrus and diet green
BRAND
SALES*
PERCENT CHANGE
CATEGORY TOTAL
ARIZONA ICED TEAS
LIPTON
SNAPPLE
LIPTON BRISK
DIET SNAPPLE
NESTEA
LIPTON ICED TEA
PRIVATE LABEL
LIPTON PURE LEAF
NESTEA ENVIGA
$1,185.7
294.4
268.0
129. 8
86. 1
80. 9
64. 3
39. 1
37. 3
32. 6
20. 5
9.0%
4. 2
20. 8
2. 9
- 2. 6
- 5. 7
4. 9
- 35. 9
14. 1
N/A
22. 9
tea citrus to its existing line of teas. They contain 50 percent more antioxidants than its standard tea and were rolled out as part of a restaging of the Nestea line of products in stores. Green teas contain antioxidants that are more powerful than those found in vitamin C or vitamin E.
The rollout of the new green teas is part of a plan to repackage ready-to-drink Nestea iced teas in stores. The plan includes new, straight-wall bottles, as well as graphics and packaging that make the teas stand out on shelves and call out the health benefits of green tea. In addition to containing more antioxidants, green tea citrus and diet green tea citrus contain 96 mg of flavonoid antioxidants per 8 ounces.
Tea sales have grown from $1.84 billion in 1990 to $6.85 billion in 2007, according to the Tea Association of the USA. Natural products industry market research and consulting firm SPINS predicts that U.S. tea sales will hit $10 billion in 2010 in beverage and nonbeverage categories. It predicts ready-to-drink tea sales will grow 20 percent.
* in millions
Source: Information Resources Inc. for the 52 weeks ended May 18, 2008, for food, drug and mass, excluding Wal-Mart.
BY ANTOINETTE ALEXANDER
Nivea, a Beiersdorf brand, is tak- ing the fight against cellulite to a BRAND SALES* PERCENT CHANGE new level with the introduction in
April of the Cellulite Body Beauty CATEGORY TOTAL $27.3 - 2.0% Program, a 30-day program that con- NIGHT OF OLAY 6. 7 - 7. 8 sists of gel-cream and dietary supplement capsules. GARNIER NUTRITIONISTE ULTRA-LIFT 6.0 0.4
The Good-Bye Cellulite gel-cream, LANSINOH 4. 6 -0.3 formulated with skin’s own L-
Carnitine, to be applied daily, prom- ROC 3. 6 - 24. 7 ises noticeably firmer skin within NEUTROGENA VISIBLY FIRM 3. 5 - 17. 8 two weeks and a visible reduction in the appearance of cellulite within MEDELA PURELAN 0.6 - 18. 2 four weeks. A second part of the pro- PRIVATE LABEL 0.5 - 51. 6 gram is a dietary supplement to be taken up to three times a day. NEUTROGENA ANTI CELLULITE 0.4 - 67. 6
Goodbye Cellulite has a suggested OLAY COMPLETE PLUS 0.4 - 51. 3 retail price of $18.99 for a 6.7-ounce gel-cream and 30 supplements. DR FRED PALMER 0.4 - 1. 1
The move is part of Beiersdorf’s HOT PRODUCT EXTRAORDINAIRE XX XX goal to bring new excitement and
* in millions
growth to the U.S. skin and beauty Source: Information Resources Inc. for the 52 weeks ended April 20, 2008, for food, drug and
market. Over the next five years, the mass, excluding Wal-Mart.
125-year-old company is planning to drive sig- Given women’s continued desire to remain nificant brand and category sales growth youthful and to look physically fit, the new through its Nivea brand, as well as Eucerin and Cellulite Body Beauty Program is ideally poised Nivea for Men. to drive category growth.
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