BY ANTOINETTE ALEXANDER What makes this product, which has
For years, women had to compromise when coloring their hair, but not anymore, at least, that is according to executives at the Clairol division of Procter & Gamble Beauty.
After nearly 10 years behind laboratory doors, researchers emerged in 2008 with a new hair-coloring product that promises to revolutionize the home hair color industry—Clairol Perfect 10 by Nice ‘n Easy.
10 minutes compared with 20 to 30 minutes with tradi- tional permanent home hair color. • It prevents damage. AminoGlycine helps to
18 patents, stand out from the competition is a new lightening system dubbed AminoGlycine. This technology has four unique attributes:
• It is fast. Perfect 10 lightens hair melanin and forms new color complexes
BRAND more selectively and efficiently than conventional technology, doing the job in
PERCENT SALES*
CHANGE
CATEGORY TOTAL $1,043.3 1.0% L’ORÉAL SUPERIOR PREFERENCE 109. 4 5. 1 L’ORÉAL EXCELLENCE 99. 5 -0.3 JUST FOR MEN 89. 7 3. 4 CLAIROL NICE ‘N EASY 86. 8 6.0 CLAIROL NATURAL INSTINCTS 75. 1 0.4 REVLON COLORSILK 75.0 19.0 GARNIER NUTRISSE 68. 9 6. 6 L’ORÉAL FERIA 68. 9 1. 4 L’ORÉAL NATURAL MATCH 40.0 - 10. 6 CLAIROL NICE ‘N EASY ROOT TOUCH UP 32. 3 7. 6 ... CLAIROL NICE ‘N EASY PERFECT 10** 10. 1 N/A
* in millions ** does not reflect actual sales ranking Source: Information Resources Inc. for the 52 weeks ended May 18, 2008, for food, drug and mass, excluding Wal-Mart
• It is gentler to use. With 10 times less alkalin- inactivate destructive free radicals formed during ity than conventional technology, Perfect 10 thecoloringprocess.
works at a lower pH level (pH9 versus pH10), While there is a growing acceptance of gray which helps reduce the unpleasant ammonia odor hair among today’s aging population, there’s and leads to better preservation of the hair’s nat- no doubt that many women aren’t yet ready to ural protective coating. concede.
• It targets areas most needed. Amino- With its advanced technology, quicker acting Glycine more selectively targets melanin pig- time and custom fragrance (made at the hands ments and is less likely to react with hair pro- of P&G beauty perfumers), Clairol Perfect 10 by tein fibers, called keratin. Nice ‘n Easy is one to watch for 2008.
BY JENNA DUNCAN
BRAND
As much as science has made of the nutritional benefits of eating nuts in recent years, you could say that Kraft’s new high-fiber/low-sodium NUT-rition lineup redefines the term “health nut.”
Planters NUT-rition nut mixes contain almonds, hazelnuts, peanuts, pecans and pistachios with about half as much sodium as other leading salted snack nut brands. NUT-rition packs are available in grab-and-go 1.5-ounce bags, or larger 9- and 9.75-ounce canisters. Varieties include:
• Planters digestive health mix: pistachios, almonds, cranberries, cherries and granola pieces.
• Planters energy mix: almonds, honey-roasted sesame sticks, peanuts, dark-chocolate-covered soynuts, walnuts and pecans. The energy mix also contains fiber, 14 grams of fat ( 2 grams of sat-
SALES*
PERCENT CHANGE
4.2%
9. 6 -0.1 22. 4 - 11. 5 13. 3 N/A - 7. 5 25. 2 1. 8 15. 7
CATEGORY TOTAL
PRIVATE LABEL
PLANTERS
BLUE DIAMOND
SUNKIST
EMERALD
PLANTERS NUT-RITION
HAMPTON FARMS
WONDERFUL PISTACHIOS
FRITO-LAY
AURORA
*in millions
Source: Information Resources Inc. for the 52 weeks ended June 6, 2008, for food, drug and mass, excluding Wal-Mart
$1,635.7
546.1
466.3
107. 1
59. 5
58. 6
40. 3
24. 3
21. 5
14. 6
14.0
urated fat) and no trans fat per serving.
• Planters heart healthy mix: peanuts, almonds, pecans, walnuts, hazelnuts and pistachios. Also contains 55 mg sodium per serving, versus 110 mg sodium in regular mixed nuts.
• Planters South Beach Diet mix: almonds,
cashews and pecans.
• Planters low-sodium almonds and low-sodium smoked almonds.
Scientific studies have suggested that eating nuts, as part of a diet low in saturated fat, may benefit the heart.
References:
Archives