BY JENNA DUNCAN
Tropicana boasts that its Pure Refrigerated blended fruit juice Valencia line of orange juice is made from the top 3 percent of BRAND the company’s Florida orange harvest. Additionally, only CATEGORY TOTAL $299.3 select Valencia oranges are DOLE 152. 8 used in juicing. TROPICANA PURE PREMIUM 27. 9
Valencia oranges are medi- POM WONDERFUL 19.0 um in size and are recognized MINUTE MAID 18. 9 as having a deep, rich color. NAKED FOODS NAKED JUICE 17. 5 They are also known to have a BOLTHOUSE 14.0 vibrant taste and produce a
TROPICANA PURE 11. 6
somewhat higher yield in juice. Valencia oranges BOLTHOUSE BOM DIA 6. 5 spend more than a year BOSSA NOVA 5.0 ripening on the tree, PRIVATE LABEL 4. 2 Tropicana said, adding ... TROPICANA PURE VALENCIA** 1. 4 to their sweetness. * in millions **does not reflect actual sales ranking
According to In- Source: Information Resources Inc. for the 52 weeks ended June 6,
2008, for food, drug and mass, excluding Wal-Mart
formation Resources
Inc. data cited by PepsiCo, in the past four years, the super-premi-
Ellie Halevy, um juice category has grown dol-
Tropicana lar sales more than 15 percent.
The trend in premium products seeped into the juice category early this year. Alongside juice smoothies and organic choices in the refrigerated juice aisle, PepsiCo has launched a higher-end version of its popular Tropicana orange juice line, Tropicana Pure Valencia.
“Consumers are looking for super-premium products ... and to drink juice outside the breakfast occasion,” said Ellie Halevy, Tropicana’s marketing director.
PERCENT SALES*
CHANGE
10.4%
17. 1
- 25 - 14. 9
N/A - 16. 7 - 17. 9 46. 2 131. 7 174. 6 95. 3
N/A
Tropicana Pure Valencia is available at supermarkets, grocery and drug stores across the United States. It retails for about $4.49 for 54 ounces.
BY ANTOINETTE ALEXANDER
The growth of the men’s grooming segment and their desire for convenient solutions has prompted Energizer Holdings to develop the new Schick Quattro Titanium Trimmer.
At a suggested price tag of $10.99, the Schick Quattro Titanium Trimmer is likely to be an attractive solution for consumers and will likely bolster category sales for two reasons: Men are typically do-it-yourselfers, and, given the current economic crunch, the price of a clipper might make more sense than paying a stylist every few weeks for a trim.
Even without a recession, sales of at-home men’s
BRAND
PERCENT SALES*
CHANGE
2.2% - 6. 3 - 21. 3 42. 3 16. 5 - 2. 2 9. 8 9. 1 - 4. 6 -0.1 0.1
CATEGORY TOTAL
REVLON
CONAIR
NORELCO
PRIVATE LABEL
TRIM
BRAUN 8000 SERIES
WAHL HOME PRO
TWEEZERMAN
REVLON MICROFINE
LACROSS
* in millions
Source: Information Resources Inc. for the 52 weeks ended April 20, 2008, for food drug and mass, excluding Wal-Mart
$174.5
18. 1
14. 7
13. 8
11. 3
10. 7
10. 4
8.0
7. 8
6. 2
6.0
grooming products have grown more than 40 percent from 2002 to 2007, reaching $5 billion in U.S. retail stores, according to Euromonitor.
The trimmer offers men all the benefits of a four titanium-blade razor with the addition of a precision edging blade and an electric trimmer. The electric trimmer is built into the handle. The stainless steel, battery-powered trimmer provides a four-level adjustable setting for sculpting and maintaining a specific look.
For edging, there is a titanium-coated precision edging blade located on the back of the main shaving surface, to help sculpt a desired look and to address hard-to-reach places like under the nose.
BRAND
PERCENT SALES*
CHANGE
3.3% - 25. 6 - 7. 3 129. 9 49.0
4.0 0 N/A 0.8 - 17. 5 - 6. 4
CATEGORY TOTAL
GILLETTE FUSION
GILLETTE FUSION POWER
GILLETTE VENUS BREEZE
SCHICK QUATTRO TITANIUM
GILLETTE MACH 3
GILLETTE MACH 3 TURBO
GILLETTE VENUS EMBRACE
SCHICK INTUITION PLUS
GILLETTE VENUS DIVINE
SCHICK QUATTRO FOR WOMEN
* in millions
Source: Information Resources Inc. for the 52 weeks ended May 18, 2008, for food, drug and mass, excluding Wal-Mart
$200.1
21. 7
18. 2
14. 6
14. 2
13. 4
12. 4
11. 7
11. 6
9. 8
9. 7
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