BY MICHAEL JOHNSEN
Sales of Abbott Laboratories’ ZonePerfect bars may be slightly down across the latest 52 weeks, but
ZonePerfect is still king of the nutrition bar hill. And Abbott is still launching innovation into the category.
BRAND
Abbott Laboratories recently showcased its latest ZonePerfect nutrition bar innovation that combines diet-bar nutrition with the benefits of dark chocolate, a first for the nutrition bar set.
PERCENT SALES*
CHANGE
CATEGORY TOTAL
ZONEPERFECT
CLIF
CLIF LUNA
KELLOGG'S SPECIAL K PROTEIN POWERBAR
SLIM-FAST OPTIMA MEAL-ON-THE-GO KRAFT SOUTH BEACH DIET
KASHI GO LEAN BALANCE PURE PROTEIN
$540.6 1.2% 52.4 - 7. 8 48. 9 - 19. 9 39. 2 3. 5 30. 2 107. 4 23. 4 - 1. 6 23. 3 - 7. 9 22. 6 - 1. 2 20.0 7. 5 19. 1 1. 7 18. 7 8. 2
*in millions
Source: Information Resources Inc. for the 52 weeks ended May 18, 2008, for food, drug and mass, excluding Wal-Mart
And the health benefits of dark chocolate are clinically proven. Dark chocolate can help lower bad cholesterol, help promote a healthy heart and is a source of calcium, folic acid and vitamins C, E, B6 and B12. According to several research articles, including those published in the Journal of the CONTINUED ON PAGE 54
Zyrtec may soon chal- Cold/allergy/sinus tablets lenge Claritin for the top spot as king of the allergy BRAND SALES* hill, as OTC powerhouse
PERCENT CHANGE
McNeil Consumer CATEGORY TOTAL
Healthcare wields its CLARITIN marketing might behind CLARITIN D its switch of Zyrtec, the MUCINEX second of three second- BENADRYL generation antihista- MUCINEX DM mines to make the migra- AIRBORNE tion from prescription SUDAFED PE pads to self-care shelves. ZYRTEC
It’s the biggest switch TYLENOL to hit allergy shelves
THERAFLU
$2,429.9 151. 9 146. 6 146. 4 137. 9 123. 9 102. 9 101. 2 99. 5 97. 3 70. 1
10.2% 14. 2 5. 4 15. 7 3. 9 29. 5 - 7. 2 - 4. 9 N/A 19.0 4. 6
since Schering-Plough brought Claritin over *in millions Source: Information Resources Inc. for the 52 weeks ended May 18, the counter in 2002, and 2008, for food, drug and mass, excluding Wal-Mart it’s expected to drive quite a bit of equivalents courtesy of Perrigo and a allergy-related visits to the drug store host of other generics manufacturers. this year. McNeil Consumer With the launch, McNeil will be bat-Healthcare began shipments of Zyrtec tling Claritin and its own Benadryl for in late January, where, like Claritin, it a share of the allergy sufferer catego-was joined on shelf with store brand CONTINUED ON PAGE 54
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