Vitamins, Minerals and

Dietary Supplements Table of Contents

NEW YORK — Drug Store News last month hosted the

first installment of a new program it is calling its

Pharmacy Development Series, which focused on the

vitamin, mineral and dietary supplement category.

Hosted here, the event brought key insights to retail-

ers regarding the science that supports the business

of dietary supplements—a category that has received

mounting consumer interest from a number of fronts,

including baby boomers looking to extend their lives

through proper nutrition, as well as other cost-con-

scious, healthcare consumers who believe that a

dietary supplement taken today can help significantly

lower personal healthcare costs tomorrow.

Retailers present included GNC—the lead retailer in

the dietary supplement channel—as well as several

leading drug and grocery chains, including Longs Drug

Stores, Meijer, Rite Aid, Supervalu and Walgreens.

Misinformation challenges supplement industry

Supplement GMPs should boost VMS reputation

Retail prime setting for weight-loss counseling

Botanical treatments for remedies growing in appeal

Vitamin D, calcium deficiencies become health concern

Marketing to athlete pumps up sports nutrition

Nothin’ fishy about omega-3s

Digesting probiotics’ role

Carotenoids: the color of health

Co-Q10, G/C show benefits in common diseases

Consumers, media wise up to meta-analyses

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